About
Success requires creative ideas and sound implementation. Both depend on communication. In fact, many business problems can be traced back to a failure to communicate the right message enough, which is a core focus of marketing and public relations.
- A new product line fails because no one asked customers what they wanted.
- Employees resist changes when value and benefits messages get lost between top management and the front line.
- Services go unused because people don’t know they’re available or don’t trust the providers.
- Reputations are damaged when an unprepared executive misspeaks in a media interview.
- Important initiatives die on the vine when a few squeaky wheels with objections are the only voices heard.
